Beauty and the Beast – The Fashion Behind It’s Success
The most anticipated Disney live action remake ‘Beauty and the Beast’ breaks box office collection at 910 million USDs. The movie made its release on the 23rd of February with a show stopping impact on the audience’s mind, truly the story touched everyone’s hearts across but mostly did Emma Watson’s Charm and dazzling fashion.
Emma’s costumes are all the talk of the town lately, from being the magic enchanter to being enchanted herself, the most highlighted fashion statement mainly focused on her iconic yellow dress which was designed by Oscar-winning costume designer Jacqueline Durran.
Image Source: Harpersbazaar.com
But to everyone’s surprise all the materials that came into being for making this outstanding dress a success was that it was all eco-friendly, but it was certainly a labor intensive one taking a whopping 270 hours. The dress was made with the thought in mind of the resemblance to its animated version of the movie. The dress was made by adding circular layers of satin organza.
Image Source: India.com
But the emphasis which really struck the movie was that it was set in an 18th century background, so the clothing and style had to match the period of time of the movie as well, here comes another very interesting fact.
The actual roots to the fabric came from India itself, the dresses mainly focused on the eighteenth century French floral designs, for which the team of Gujarat Brothers Kasam and Juma were in change of this embroidery, called the “Aari Work”. Basically it’s a traditional fine chain stitching technique. Not just this most of the threadwork for this movie’s costumes were sourced from India and Nepal.
Image Source: Indianexpress.com
Mostly the fashion that team Gujarat incorporated is actually a great fashion trend which incorporated in modern and up beat styles help to give a very gorgeous look to the wearer as well as preserving the Indian vibe into it as well.
Not only did ‘’Beauty and the Beast’’ open doors to Hollywood fashion in India, but the trend of sporting and combining American and Indian styles may open doors to even greater opportunities for different stylists and trends setters in days to come.
Well technically it’s a fashion blog, so can’t do movie reviews at the moment, well till then don’t forget to hit the studios this spring and wishing many more success for this evergreen fairy tale.